Los Angeles, CA – FEB. 1, 2022 – Plug In South LA is launching its third cohort accelerator program to help stimulate opportunities for dynamic businesses and business owners in Black and Latinx communities. The program is seeking start-up founders focused on Healthcare Tech, Climate and Sustainability, Digital Media, and EdTech. More information can be found at

Benefits of the accelerator will include potential grants of up to $40K as well as possible seed investments and pilot partnerships. Mentors in the program will include leaders and executives from California Health Care Foundation, Courtside Ventures, RareBreed Ventures, and Zeal Capital Partners, among others. 

“We are keen to help Founders secure capital and investment plus help them leverage the LA start ecosystem to develop traction and momentum around their company,” notes Derek Smith, Founder of Plug In South LA. 

In addition to the new accelerator, Plug In South LA is known for Urban Tech Connect, a prominent annual business conference that equips tech company founders from African American, LatinX, and under-represented communities in Los Angeles and beyond with a platform to plug in to the greater technology ecosystem and to network with other founders, VC’s, angel investors, tech influencers, and industry leaders. 

To learn more, please contact Jeannine Jacobi of Fresh PR at 323-903-7063 or, or visit

About Plug In South LA

Plug In South LA brings together entrepreneurs, founders, VCs, innovators, and emerging talent for conversations and networking focused on creating a community and hub for innovation in South LA. From conferences, tech demos, workshops, and intimate salons, Plug In offers members modern and contemporary programming aimed at entrepreneurship, innovation, technology, and creativity to help cultivate the next generation of entrepreneurs and leaders. Programs include the Lunch & Learn Series, which invites under-represented founders at any stage to present their business ideas, challenges, and opportunities to a network of mentors, advisors, industry experts, investors, and more. Plug In also launched and runs a tech accelerator program aimed at cultivating the next generation of entrepreneurs by meeting continuously with a small cohort of founders to help them grow and scale their businesses, in addition to the annual Urban Tech Connect Conference. To learn more, please contact Jeannine Jacobi of Fresh PR at 323-903-7063 or, or visit or email


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Tai Adaya took the internet craze “TIKTOK” and turned it into a skin-care brand called “HABIT.” Adaya is one of a significant and rising group of Latinx entrepreneurs in the United States. However, according to “Crunchbase” data, while funding to Latinx founders has increased in dollar terms—from $1.7 billion in 2017 to $6.8 billion in 2021—it has only slightly outpaced the overall increase in US venture capital investments, leaving Latinx startup funding stuck at around 2% of the overall pie. Meanwhile, evidence suggests that early-stage investment, probably the most important stage, has remained virtually unchanged in recent years.