Take your landing page to the next level as a startup founder

Landing pages are a multi-purpose tool that every startup entrepreneur should have in their arsenal. They are excellent for effectively discussing your products, services, and general business to all potential stakeholders. This is vital for all types of businesses, but important for startups because their offerings need to be crystal clear.

Your landing page can make or break your startup as they are an excellent means of determining the viability of your service. A landing page’s objective isn’t always to incentivize a purchase, but rather to promote some form of activity to allow users to subscribe to your content, create leads, and so on.

The standard landing page structure consists of the following sections:

  • Navbar: logo and links
  • Hero section: This is where you need to explain as succinctly as possible what exactly you are offering. What problem you are solving and how?
  • Social proof: Why should the visitor believe you? Present evidence, social evidence being the best kind.
  • Call to action: Ask the users to do what you want them to do.
  • Features: give more details about your offering
  • Call to action: repeat the CTA
  • Footer: miscellaneous links

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Need a government program to back your startup?

The government provides a wide range of assistance and funding to entrepreneurs who are beginning or expanding their firms. But what does government funding imply for the individual entrepreneur?

Whether you’re seeding money to get started, or looking for capital to scale out a viable firm, receiving funding can be challenging. After all, venture capital (VC) and angel investment are founded on the common shortage of investment money to support the riskier stages of entrepreneurship. Many entrepreneurs regard bootstrapping as a necessity rather than a strategy. This means they must make do with very little – not by choice.

The question for the individual entrepreneur is not whether the money could be put to good use, but is it worth considering a government program for support in your startup? Here are four things to consider:

1. Value
2. Lethargy
3. Cost
4. Independence

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