Plug In Ventures Selected by the Ewing Marion Kauffman Foundation for 2026
Early-stage capital is shifting from simply funding startups to building the infrastructure founders need to become investment-ready and create enduring companies.
Pre-Accelerator applications are open. Learn more and apply. →

The concept of equity isn’t new. For decades, public and private companies have used stock options (also known as RSUs) to recruit, motivate, and retain employees. Equity compensation, on the other hand, has become increasingly important in terms of hiring, keeping, and aligning incentives for all employees, not just senior leaders.
This is taking place for a variety of reasons:
Original story by https://techcrunch.com/2022/01/11/a-startup-founders-guide-to-allocating-equity-grants/
Early-stage capital is shifting from simply funding startups to building the infrastructure founders need to become investment-ready and create enduring companies.
Early-stage capital is shifting from simply funding startups to building the infrastructure founders need to become investment-ready and create enduring companies.