There are essential questions to attribute your startup's success. How should Founders tell their brand story? What role does product play in the brand story? What are tactical ways to drive momentum? How should Founders think about their brand message and brand promise? How did your brand story evolve in the first couple of years of building and growing your startup? Sit down with Alexandra Zatarain (Co-Founder of Eight Sleep) to discover the answers to effective brand storytelling.