In a groundbreaking stride towards innovation, Cohort 4, featuring dynamic companies such as Sway Brand, Peadbo, At Their Side, Postal Petals, Upward, Subler, Nutrible, and others, recently embarked on a transformative journey to Nike’s global headquarters in Beaverton, Oregon. The day-long workshop at the epicenter of sports and technology was designed to refine their storytelling prowess and enhance their approach to framing the compelling problems they are addressing in the market.
Derek Smith, Founder of Plug In Ventures, expressed the significance of this unique opportunity, stating, “Our mission at Plug In Ventures is not only to nurture groundbreaking startups but to provide them with an environment where they can learn from industry giants. The immersive workshop at Nike’s HQ exemplifies our commitment to shaping not just businesses, but narratives that resonate with the world.”
The cohort, comprised of ventures like Sway Brand, Peadbo, At Their Side, Postal Petals, Upward, Subler, Nutrible, and more, delved into a series of sessions led by storytelling experts and industry veterans. Through absorbing narratives of Nike’s own journey, the startups gained insights into the art of storytelling as a powerful tool for building connections and conveying purpose beyond mere products or services.
The day unfolded with interactive workshops, facilitated by seasoned mentors and Nike’s in-house experts. The startups were challenged to articulate and frame the complex problems they aim to solve in the market, distilling them into narratives that not only conveyed urgency but also resonated with the human aspects of the issues.
As the ventures engaged in hands-on sessions within Nike’s innovative spaces, from cutting-edge labs to design studios, they found inspiration in the marriage of creativity and strategic thinking. Networking sessions provided opportunities for the cohort to connect not only with each other but also with experts from Nike, fostering a collaborative environment that transcended the workshop.
Reflecting on the experience, Derek Smith stated, “Our cohort comprises trailblazing companies like Sway Brand, Peadbo, At Their Side, Postal Petals, Upward, Subler, Nutrible, and others, and their journey at Nike’s HQ is about more than just refining storytelling skills. It’s about immersing themselves in a culture of innovation, connecting with like-minded visionaries, and leaving with a heightened ability to communicate the profound impact they aim to make in the market.”
As Cohort 4 departed from Nike’s headquarters, the transformative experience became a pivotal chapter in their entrepreneurial journey. Armed with a refined narrative approach and a strengthened sense of purpose, these ventures, including Sway Brand, Peadbo, At Their Side, Postal Petals, Upward, Subler, Nutrible, and more, are poised to reshape the future of their industries and make a lasting impact on the world.