Your startup’s hidden weapon for increasing brand awareness and lead generation could be social media. What’s the best part? It is a cost-effective marketing strategy. It’s no longer a channel you SHOULD use; it’s now a channel you HAVE to utilize. It’s the most popular and successful way to reach out to your target audience and promote your company. You’ve built a fantastic product or service, but the hard part is yet to come. The difficult part is persuading people why they should care about your company and what it can achieve for them. “Generating relevant traffic and leads are the top marketing problems for a business,” according to this survey.