Attorney Turned E-Commerce Founder Shares Successful Pivot

Attorney Alisia Ford was struggling to find skincare products made from natural non-toxic ingredients that would work for her darker hue when she realized this represented a big hole in the beauty market. She responded by creating an e-commerce platform to fill it, Black Enterprise reported recently.

Ford is the founder and CEO of Glory Skincare, which personalizes clean skincare products for a customer’s hue and then delivers them directly to the door. Although the brand began as a side hustle that Ford focused on around her day job, its growth meant making a decision.

“I left my career as an attorney, and I have never looked back,” she told Black Enterprise. “I am so glad that I took that leap because it has given me the opportunity to pursue this journey wholeheartedly and not have to juggle career responsibilities.”

For our regular curation of must-read innovation and tech news, the Plug In South LA Beat, we’re learning more about Ford’s transition from full-time attorney to full-time entrepreneur:

How This Attorney Created an E-Commerce Platform Dedicated to Clean Skincare Products

Photo Credit: Glory Skincare on Facebook

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